Now more then ever it’s time to be bold and break away from the rest of your competitors in order to capture and keep more business. The honey moon is over. As personal trainers and fitness professionals we have to work much harder to attract new business and bedazzle the clients we already have. Most fitness businesses haven’t taken the time to discover what sets them apart from the rest and suffer because of it. They end up looking, sounding and feeling like everyone else. In the midst of all this sameness, the customer has no choice but to evaluate service on price alone. This is a dangerous road to travel because the consumer will likely choose based on lower cost.

So do your customers a favour and make it easy for them to get a clear understanding of how you differ from everyone else. To start, think about what is special and unique about you. Now before you answer, really take the time to think about it. What is different about what you do or the service you provide that would make a customer notice and want to spend their hard earned money with you? What could you shout from the roof tops to let customers know you are unique? Your first step is to uncover what this is. To assist you in this task finish the statement below. It’s not an easy activity and it may take some time to figure it out but when you do you will know what sets you apart from the rest.